Industry
|
Good
(Queue) Experience
|
Poor
Experience (No Service Queue)
|
Telecom
|
Call
Que. Provides comfort messages
that inform "you your call will be handled shortly" and dispense
timely information. You can listen on your speakerphone and clean your
desk while you wait. Service evaluation
does not start until a human comes to the phone.
|
Incessant
ringing. Creates stress in the office and interrupts work flow. Finally,
attendant hurriedly answers call and then puts back on hold. "Hello!,
please hold!", HELLO, PLEASE HOLD!!" |
|
Airline
travel
|
Planes
stacked every 1000’ to land. Air traffic control tells you your plane
will be the 3rd to land. Comfort
drinks may be served.
|
Jammed
runways. Diverted to another airport “This is your Captain
speaking.” We can’t land in Richmond so we are diverting to Norfolk.
Have a nice day”.
|
|
Grocery
shopping
|
Ukrops
deli & bakery counter You are holding ticket 57 and the sign say’s
“Now serving 54”. You know where you stand and when you will be
served. Comfort comes from taste samples and
gazing at a constantly updated food display case of new creations.
|
Food
Lion or Walmart
It’s
a fight for service but the price is low.
|
|
Travel
to Virginia Beach
|
Take
664 or 460. It’s longer but you will always be moving and it’s a nice
drive. Comfort comes from moving.
|
Go
through the tunnel only to get to a dead stop on a 95 degree day.
|
|
Dr's
Waiting Room
|
Signup sheet
with check-off tells you if things are backing up. Read
comfort magazines, phone to use, TV.
|
Waiting for ever.
Stale magazines. Shuttled to exam room and you wait another 20 minutes.
This is like finally making the right 3rd level menu automated attendant
choice only to end up in voice mail.
|
|
Restaurant
|
Topeka’s
Steak House takes your reservation, states it will be 15 minutes,
and a gives you a pager. You can take a walk. Service
evaluation does not start until you sit down. Upon
sitting, "comfort"
drinks and bread are immediately served. Salad next. Dinner comes just at
the right time. This
is a great example of keeping your customers moving along.
|
Regarding
drive through, how many times have
you…
a.
Waited in line for over 20 minutes
b.
Gone inside “Because you get faster service” or know where you stand?
c.
Pulled out of line after 10 minutes to go elsewhere?.
Don’t
you wish a drive through had an average waiting time counter? |