Telephone Directory Tips
Printed telephone directories are going away. The evidence is clear.
- December 2006 - Verizon spun off their yellow pages unit to Idearc in 2006.
- March 2009- Idearc declares chapter 11. Idearc shareholders lose all share value. Law suit is pending.
- January 2010, Supermedia (NASDAQ:SPMD) was born.
- August 2010 - Virginia State Corporation Commision case # PUC-2010-00046. Removes requirement that Verizon must deliver residential white pages. Similar actions occur in other states.
- Simply Google "yellow pages" google
For those still requiring White and Yellow Pages advertising, pleas follow this checklist.
This document pertains to you if in the past year you have...
- changed your telephone service to another carrier to include our hosted platform.
- changed your voice service (installed a voice & data T1 or digital service).
- moved and/or changed your telephone number.
- had directory listing errors.
White Pages drive the Yellow Pages. Get this fixed first.
If your telephone service is with Verizon, call the Verizon business office number listed on your bill. Request a copy of your customer service record. This record will show your listing. Also verify the correct name on your Verizon bill.
If your telephone service is with a competitive carrier, call your carrier's business office and get a "White Page Directory Listing Verification Report" (LVR) proof of your white pages listings. The LVR is provided from Verizon to your carriers in electronic format. The LVR provides a list of all listings that currently exist in the Verizon Information Services database for CLEC. If you have had service recently installed, request a recent LVR or ask for a manual check of the Verizon listing database. Make sure the carrier's white pages listings, as described above, are correct since Verizon white pages drive the Verizon yellow pages. Verizon yellow pages won't provide an in-column ad if the phone number is not in the Verizon Information Services database.
Get a correct Verizon Yellow Pages contract with no penciled changes.
Any Yellow Pages document that states "change request" is not an acceptable verification of Yellow Pages. You must have a "proof". Yellow pages is advertising. Your dial tone carrier's business office has nothing to do with Yellow Pages display ads and is only responsible for your free Yellow Pages in column ad. If the Yellow Pages contract has any errors, you must check that the under laying white pages listings are correct.
Call 911 !
Call 911 and ask them to verify name and address information. It's OK to do this. Remain calm! Wednesday morning is a good time to test. Saturday night at 11pm is not.
Check 411 & other Directories
Check 411 directory listings with Verizon 411 and also your carrier's 411 service if not Verizon. Make the agent manually provide you the listings. (Don't use the automated voice response system.) Ask for all listings, as it is possible an extra unwanted number may have been published. Also check

